An over consumption of sugar sets in motion a reward mechanism in the brain that mimics other drugs such as tobacco and cocaine, a study has suggested.
People with addictive-like eating behaviours have similar patterns of brain activations to those who suffer from substance dependence, according to new research.
Over eating may be driven by a same neurobiological mechanism in the brain as drug addition, says a new study from the US that adds clout to the theory ‘food addiction’.
Researchers at Princeton University claim that they have laid down the final pieces of evidence necessary to prove the existence of sugar addiction in animal studies.